Shake-It Visual identity for a multi-brand platform

Summary

Shake-It is a digital home for multiple alcohol brands under Hans Just — including names like Jägermeister and Hendrick’s.

We’ve built a consistent visual identity that flexes to fit each partner brand, while keeping the Shake-It universe cohesive and instantly recognizable. Playful, insight-driven ideas keep the feed engaging, and worth following for every cocktail lover.