Toyota Relax Digitalizing a traditional TVC campaign

Summary

How do you take a cinematic TVC – and make it work on social and digital?

The Toyota Relax campaign told its story through horror-inspired spots with zombies, vampires and chainsaw massacres – all to dramatize the peace of mind that comes with Toyota’s extended warranty program.

My role was to adapt this concept into social-first formats and digital banners. From re-cutting the long 16:9 edits to directing the look and feel across other online placements, I made sure the campaign kept its cinematic edge while still feeling native to the platforms it lived on.